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Raised in Idaho with the world in mind.

Everyone knows Idaho is famous for great potatoes. But, at Simplot, we believe even the best can get better.

Food waste is a critical issue in a world with a growing population. Yet every year, nearly $600 million of the U.S. potato crop is lost to bruising defects. Innovative varieties like White Russet™ are helping us meet this challenge.
$600M
lost to defects

There’s more to love about White Russet™.

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FOR CONSUMERS,

 White Russet™ delivers more of what they want: genuine Idaho quality and flavor with fewer defects.
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FOR FOODSERVICE,

 reduced black spots and bruising means higher yield from every case and less prep.
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FOR FOOD PROCESSORS,

 fewer defects and resistance to browning create more appetizing finished products.
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FOR RETAILERS AND DISTRIBUTORS,


White Russet’s™ superior quality translates to happier customers and fewer returns.
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FOR GROWERS,

 White Russet™ are less likely to be rejected for bruising and therefore can contribute to the marketable yield from the grower’s acreage.
IMPROVED TRAITS
  • Stays white longer when cut or peeled
  • Fewer dark spots from bruising
BENEFITS
  • Less waste
  • More potato from farm to table
  • Convenience and versatility in the kitchen